Build your own earrings with custom hoop charms

ByThomas J. Pawlak

May 17, 2022
Of course, I also had to ask what it’s like to run an accessories brand as a family, to which Upson says, “There will always be things to work on!” Our biggest challenge is probably work-life balance and blurring the lines between the two. I’d say we’re getting better at drawing boundaries between work and family time, but it’s something that needs to be enforced and controlled!” As NUE Hoops enters its third year as a brand, Upson acknowledges that “Things get easier as we get into the rhythm of communicating and understanding each other – being able to cut to the chase and knowing that we’re all on the same team. We have immense confidence and that’s key.” However, when it comes to fueling their creativity, that seems to be where the three co-founders thrive. Developing new charms is a “tricky” but , ultimately, empowering.”We often use colors and icons as inspiration for a collection, and we also travel abroad – India and Greece are two places that have inspired us,” says Upson. “At the end of the day, we are collectors and we are always looking for things that totally capture us.” Spoken like a family who just want to share their enormous love for collecting charms, we might add.